Western Farm Center, known as the "Farm in the City", was established as an animal feed store in 1967. It served farms in the general vicinity of Santa Rosa. As subdivisions developed the farming community moved further out from the Santa Rosa area. Seeing the trend toward more pets in the urban area Western Farm Center became a food and supply outlet for household pets. Today we're one of the major pet and farm supply stores in the North Bay.

The store has been honored many times for its work with local agencies. It has been selected as The Best Pet Shop in Sonoma County, the best retail feed store in California, and has twice been honored as National Retail Feed Store of the year in 1986 and 1991.